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After thoroughly understanding this comprehensive guide to men’s clothing categories, you will be the next trend-setter
Selection Guide for Overseas Hot Products in Men’s Clothing Category
Site: United States
Hot sales season: concentrated in the fourth quarter, reaching the highest sales peak of the whole year in December
Customer portrait:
Target group of the site: covering 18-50 years old, with 25-35 years old as the main consumer group
Characteristics of consumer behavior: Men consumers are increasingly inclined to buy clothes online (41%). Compared with female users, they choose Amazon more frequently (53% vs 45%); when choosing outerwear, they pay more attention to comfort and functionality ( Such as warmth, windproof, sweat-proof), simple and convenient; in terms of shopping experience, the pursuit of finding your favorite products at a glance
Product selection suggestions:
Style: casual jackets, Leather Jackets, down jackets, wool coats, cardigans, vests
Material: wool, polyester fiber, down, leather, blended fiber, polyester, cotton, etc.
Color: Mainly dark colors
Price range:
- Casual jacket: $39-$69
- Leather jacket: $69-159
- Down jacket: US$59-149
- Wool coat: $49-$89
- Sweaters: $39-$69
- Vest: $39-$129
Business suggestions:
Page and selling points: Business and casual styles coexist; emphasis on functionality, such as warmth, machine washable, windproof and rainproof, multi-pocket design, adjustable cuffs, and heating function
Promotional activities: Since coats have obvious seasonality, the peak sales season is concentrated from October to January of the following year. Therefore, sellers should complete preparations for the peak season in September, including sufficient inventory, multiple rounds of page optimization and conversion rate monitoring, and accumulation of reviews. In order to seize important holiday promotion nodes such as the fourth quarter holiday season, Black Friday, Cyber Monday, and Christmas, strive to be recommended for activities; pay close attention to the sales situation in January in order to adjust inventory and prices as early as possible to avoid excessive inventory of out-of-season products. Remain
Supply chain/logistics: China is a major producer of down jackets, cashmere coats and leather jackets, mainly concentrated in Zhejiang, Guangdong and other places. At the same time, sellers should pay attention to cultivating their own design teams. It is easier to find suppliers who accept customized styles in industrial areas.
Site: Europe
Hot sales season: concentrated in the fourth quarter, reaching the highest sales peak of the whole year in December
Customer portrait:
Target group of the site: covering 18-50 years old, with 25-35 years old as the main consumer group
Characteristics of consumer behavior: When choosing men’s jackets, European consumers pay more attention to comfort, functionality (such as warmth, windproof, sweat-proof), and simplicity and convenience.
Product selection suggestions:
Style: Jackets, Winter Jackets, mid-length down jackets
Material: polyester fiber, cotton, nylon, etc.
Color: The best-selling colors are mainly dark colors and other basic colors.
Price range: The average unit price of outerwear is slightly higher than other subcategories, and the average customer price of hot-selling products is between 80 and 135 US dollars.
Business suggestions:
Page and selling points: The design of zippers, pockets and hats may become selling points; the waterproof, windproof and thermal insulation functions of the product are emphasized; machine washability is also one of the selling points that consumers pay attention to
Promotions: The fourth quarter is the peak season for the category and It is also the time when there are the most promotional activities; it is recommended to combine sales with major promotions
Supply Chain/Logistics:
- Prepare for the peak season in the fourth quarter, complete new releases in September, and ensure sufficient goods before October
- China is a major producer of down jackets, cashmere coats and leather jackets, mainly concentrated in Zhejiang, Guangdong and other places; at the same time, sellers should pay attention to cultivating their own design teams, and it is easier to find suppliers in the industrial belt that accept customized styles.
Site: Japan
Hot selling season: September to February of the following year
Customer portrait:
Target group of the site: covering 16-50 years old, among which young and middle-aged consumers aged 28-35 are the main ones; with the process of informatization and economic conservatism, the younger generation of Japanese consumers are becoming more and more close to Europe and the United States consumer group
Characteristics of consumer behavior: In the choice of autumn and winter coats, the pursuit of simplicity, convenience and functionality has changed from the pursuit of high-end brands to the pursuit of cost-effectiveness and functionality; style design also tilts towards European and American styles, no longer insisting on a rigid sense of formality, but Emphasis on warmth, leisure and fit
Product selection suggestions:
shape:
- Down jacket: The style is mainly based on fit, and warmth is the basic appeal.
- Coat: simple style, mainly suitable for business occasions with suits, pursuing texture, mostly slim-fitting style
- Jacket: mainly in plain color, forming a casual style that matches windbreakers and sweaters. The overall design is simple and slim-fitting.
- Vest: V-neck sweater vest, shirt suit, electric heating vest
Material:
- Down jacket: polyester fiber
- Coat: wool, polyester, cotton, nylon
- Jackets: polyester, cotton, nylon, polyester, polar fleece
- Vest: polyester, wool, cotton
color:
- Down jackets: mainly solid colors and dark colors, such as black, navy blue, and military green
- Coats: black, gray, beige, dark brown, khaki
- Jackets: gray, black gray, khaki, beige, navy blue, dark gray, dark green
Price range:
- Down jacket: 5,000-40,000 yen
- Coat: 3,000-20,000 yen
- Jacket: 3000-7000 yen
- Vest: 1,500-3,000 yen
- Heated vest: 1500-6000 yen
Business suggestions:
Page and selling points:
Down jacket: Pay attention to the characteristics of warmth, waterproof, wind resistance, etc. The hood and stand-up collar design increase warmth, emphasize the details of the cuffs and hem, and the convenience of the inner pocket design
- Coats: usually worn with suits, the page focuses on a textured visual experience, emphasizing fashion sense and craftsmanship details
- Jackets: Mainly spring and autumn jackets, pursuing lightweight warmth, highlighting the design of collars, cuffs, and hems, coexisting warmth and flexibility; the number of basic storage pockets should be sufficient, and small details such as sleeve pen positions can be added
- Vests: Conventional vests are mainly for business wear. In recent years, electric vests have gradually become popular. That is, the vest has a built-in carbon fiber heater, which can adjust the temperature level, and uses highly moisture-permeable fabrics; electric vests adopt a zipper design and are easy to put on and take off. Convenient, customers are looking for thinness, softness, good thermal insulation effect, and resistance to deformation.and other characteristics. Batteries require PSE certification; the attached pictures should clearly show the structure and function of the clothing, reflecting safety and professionalism.
Promotional activities: Mainly concentrated in the second half of the year, especially winter promotions such as Black Friday, Cyber Monday, Christmas, and New Year, which are important nodes that sellers cannot miss.
Supply chain/logistics: China is a major producer of down jackets, coats and coats, and its industrial belts are mainly concentrated in Zhejiang and Guangdong.
02 Men's tops
Site: United States
Hot sales season: Sales are stable throughout the year and peak in December
Customer portrait:
The target group of the site: covers 18-50 years old, mainly concentrated between 25-35 years old; divided according to social status, generally working people, concentrated in the first-time workplace, company grassroots and middle-level managers, most of whom have stable family relationships, focus on life
Characteristics of consumer behavior: pursuit of matchability, basicity and comfort
Product selection suggestions:
Style: knitted tops, shirts, casual woven tops, sweatshirts, sweaters, T-shirts, Polo shirts
Material: polyester fiber, pure cotton, linen, polyester
Color: darker
Price range:
- Knit top: $15-$39
- Casual woven top: $19-$39
- Sweatshirts: $20-$59
- Sweater: $20-$69
- T-shirts: $9-$29
Business suggestions:
Page and selling points: Men’s tops are mainly basic styles, focusing on practicality, such as comfort, wear resistance, cost-effectiveness, etc.
Promotional activities: You can take advantage of all major promotion nodes throughout the year, especially annual sales, such as Prime Day, Black Friday and Cyber Monday; in addition, since the peak sales season is from November to December, products should be ready for the peak season in September. For example, sufficient inventory, multiple rounds of page optimization and conversion rate monitoring, and accumulation of reviews to prepare for the peak season
Supply Chain/Logistics:
- China is a major producer of shirts, sweaters, and T-shirts. The production areas of men’s tops in the Yangtze River Delta and Pearl River Delta can be supplied to the world and are relatively easy to purchase.
- Sellers can pay more attention to men's outfits on overseas social media, KOL or popular American TV series, cultivate their own design team, and find suppliers in the industry belt that can accept customized production.
Site: Europe
Hot sales season: second quarter and fourth quarter
Customer portrait:
Target group of the site: covering 18-50 years old, with 25-35 years old as the main consumer group
Characteristics of consumer behavior: European consumers’ demand for men’s tops is focused on simplicity, comfort, and basics; at the same time, for some special occasions, such as Christmas and St. Patrick’s Day, they will also purchase scene-specific tops
Product selection suggestions:
Style: hoodies, ugly Christmas sweaters, white bottoming shirts
Material: pure cotton, polyester fiber, knitted
Price range:
- Hoodies: $35-$45
- T-shirts (multi-pack): $30-45
Supply Chain/Logistics:
- China is a major producer of shirts, sweaters, and T-shirts. The production areas of men’s tops in the Yangtze River Delta and Pearl River Delta can be supplied to the world and are relatively easy to purchase.
- Sellers can pay more attention to men's outfits on overseas social media, KOL or popular American TV series, cultivate their own design team, and find suppliers in the industry belt that can accept customized production.
Site: Europe
Hot sales season: second quarter and fourth quarter
Customer portrait:
Target group of the site: covering 18-50 years old, with 25-35 years old as the main consumer group
Characteristics of consumer behavior: European consumers’ demand for men’s tops is focused on simplicity, comfort, and basics; at the same time, for some special occasions, such as Christmas and St. Patrick’s Day, they will also purchase scene-specific tops
Product selection suggestions:
Style: hoodies, ugly Christmas sweaters, white bottoming shirts
Material: pure cotton, polyester fiber, knitted
Price range:
- Hoodies: $35-$45
- T-shirts (multi-pack): $30-45
Site: Japan
Hot selling season: March to October
Customer portrait:
Target group of the site: covering 18-50 years old, mainly young and middle-aged consumers aged 28-35. In the category of casual tops, the younger generation of Japanese consumers are becoming more and more international, and their Asian characteristics are no longer obvious, and they are approaching European and American consumer groups.
Characteristics of consumer behavior: Japan’s younger generation pays attention to cost-effectiveness while pursuing individuality and fashion; since leisure social activities usually occur in densely populated urban areas, street fashion is an important driving force when buying clothes; on the other hand, they tend to choose Comfortable and skin-friendly materials make it comfortable and convenient to wear; in addition, some basic models will also be favored by young people if they can be quickly switched into business wear.
Product selection suggestions:
shape:
- T-shirts: round neck, V-neck, long sleeves, short sleeves and three-quarter sleeves
- Sweatshirt: zipper, pullover, hooded or hoodless, loose style
- Casual shirts: usually used as outerwear, with body-modifying styles and pockets on the chest
Material: cotton, polyester fiber
color:
- T-shirts: For business interiors, they are mostly in basic colors of black, white, and gray; for casual styles, if they are solid colors, they need to provide a wide range of color choices.
- Sweatshirts: mainly plain colors, such as black, gray, dark brown, navy blue, and white
-Shirts: Mainly navy blue, military green, and gray
Price range:
- T-shirt: 1,000-3,000 yen
- Sweatshirt: 2000-5000 yen
- Shirt: 1,000-3,000 yen
Business suggestions:
Page and selling points:
- T-shirts: pursuing skin-friendly, soft texture, antibacterial and anti-odor, collar and cuffs not easily deformed; when wearing T-shirts for business wear, you should pay attention to whether the sleeve length and length are appropriate and will not exceed the shirt; casual T-shirts with printed patterns, Pay attention to creating a sense of street fashion; consider using heat transfer printing on collar labels instead of physical labels to increase comfort.
- Sweatshirt: If it is a color print, pay attention to the quality of the print design, the overall page style, and a strong sense of fashion. Pay attention to the color fastness, fabric thickness, and printing details at the pockets. Metal holes can be used for the drawstrings on the collar, while emphasizing the cuffs and shoulders. , the details on the hem increase the overall sense of quality; the lining fabric of the sweatshirt has a better feel.
- Shirt: The fabric has good breathability and is not easy to wrinkle. The chest pockets, collar and cuffs can be distinguished with details.
Promotional activities: basically all promotion nodes throughout the year can be used. The first half of the year includes Valentine’s Day in February, the sports season from March to May, etc., while large-scale activities are concentrated in the second half of the year, including Prime Day, Black Friday, Cyber Monday and Christmas. Festival etc.
Supply chain/logistics: Traditional industrial belts are concentrated in Zhejiang, Guangdong, Fujian and other places. However, in recent years, many regions in China have gradually formed production bases of a certain scale. It is not difficult for sellers to find sources of goods. Therefore, sellers should pay more attention if they want to stand out. Develop your own understanding of Japanese street fashion and develop your own aesthetic and design abilities
03Men's trousers
Site: Japan
Hot selling season: January to December
Customer portrait:
Target group of the site: covering 16-50 years old, mainly young and middle-aged consumers aged 28-35; with the process of informatization and economic conservatism, the younger generation of Japanese consumers are becoming more and more similar to European and American consumer groups
Characteristics of consumer behavior: Japanese male customers are increasingly inclined to choose casual, comfortable and well-fitting trousers. Even in commuting occasions, a large number of consumers will choose business casual styles; in non-commuting occasions, more Highlight convenience, such as waist design, pockets, zippers, etc.
Product selection suggestions:
Style: casual pants, overalls
Material:
- Casual pants: cotton, polyurethane
- Overalls: Cotton
color:
- Casual pants: mainly plain colors
- Overalls: black, dark gray, dark brown, khaki, navy blue, army green
Price range: 1500-4000 yen
Business suggestions:
Page and selling points:
- Casual pants: Suitable for commuting and casual occasions; the fabric is stretchy, shaping the slender outline of the legs while also meeting comfort needs. It focuses on the details of the trousers, pockets, and zippers. The pockets are deep, easy to store, have good ventilation, and are elastic. Good, strong sense of quality, not easy to wrinkle; the page shows the wearing effect from multiple angles
- Overalls: Overalls have a large number of zippers and pockets, preferably 6 or 8; pay attention to details and quality on the page
Promotional activities: basically all promotion nodes throughout the year can be used
Supply chain/logistics: The industrial belt is mainly concentrated in Zhejiang and Guangdong. In recent years, many other regions in the country have gradually formed production bases of a certain scale.
04Men’s loungewear
Site: United States
Hot sales season: Men's underwear is evergreen all year round, with its peak in December; men's pajamas are concentrated in November and December
Customer portrait:
The target group of the site: covers 18-50 years old, mainly 18-40 years old. At the same time, you can pay attention to the subcategory of family and parent-child
Characteristics of consumer behavior: pursuit of comfort, simplicity, and the ability to reflect muscle lines; at the same time, there are special requirements for seasonality, such as perspiration in summer, warmth in winter, etc.
Product selection suggestions:
Style: The best-selling styles of underwear are boxer briefs, undershirts, and thongs; the best-selling styles of pajamas are pajama sets, bathrobes, and pajama pants.
Material: polyester fiber, nylon, pure cotton, spandex; emphasis on soft texture, comfort and breathability
Color: pajamas, concentrated in black, dark blue, gray and other dark colors; underwear, concentrated in white
Price range:
- Boxer briefs: $17-$39
- Undershirt: $13-$35
- Thongs: $15-$35
- Pajama set: $20-$45
- Nightgown: $29-$59
- Pajama pants: $15-$29
Business suggestions:
Page and selling points: Sold in packages to increase cost-effectiveness and in line with men’s buying habits; emphasize comfort, such as no curling, no shrinkage, no fading, breathability, and good skin-friendly feel
Promotional activities: Underwear products require that real models cannot appear in the main image. It is recommended to use 3D renderings, which can not only meet the requirements of the event, but also display the product design; underwear products are evergreen, but the most popular products of the year will appear in November and December. Peak season, sellers should complete preparations for the peak season before October, such as sufficient inventory, multiple rounds of page optimization and conversion rate monitoring, and accumulate reviews to prepare for the peak season.
Supply chain/logistics: China is a major underwear production country, and the industrial belt includes Shantou, Nanhai, Shenzhen, Zhongshan, Jinjiang, Yiwu, etc.
Site: Europe
Hot selling season: October to December
Customer portrait:
Target group of the site: covering 18-50 years old, with 20-35 years old as the main consumer group
Characteristics of consumer behavior: pursuit of comfort, simplicity, and the ability to reflect muscle lines; at the same time, there are special requirements for seasonality, such as perspiration in summer, warmth in winter, etc.
Product selection suggestions:
Style: Underwear, boxers are the most popular
Material: Mainly cotton, emphasizing comfort and extensibility; machine washability is also a focus of consumers' attention
Color: Mainly classic black, white, dark blue and other basic colors
Price range:
- The price per customer in the United Kingdom, Italy and Spain is relatively low, ranging from US$15 to US$30.
- The unit price per customer in Germany and France is relatively high, ranging from US$25 to US$40.
Business suggestions:
Page and selling points: The best-selling sizes are L, M, and XL. You can try to sell them in packages to improve cost performance and color richness.
Promotional activities: The fourth quarter is the peak season for this category, and it is also the time when there are the most promotional activities. It is recommended to combine sales with major promotions.
Supply Chain/Logistics:
- Prepare for the peak season in the fourth quarter, complete new releases in September, and ensure sufficient goods before October
- China is a major underwear production country, and its industrial belt includes Shantou, Nanhai, Shenzhen, Zhongshan, Jinjiang, Yiwu, etc.Business suggestions:
Page and selling points: The best-selling sizes are L, M, and XL. You can try to sell them in packages to improve cost performance and color richness.
Promotional activities: The fourth quarter is the peak season for this category, and it is also the time when there are the most promotional activities. It is recommended to combine sales with major promotions.
Supply Chain/Logistics:
- Prepare for the peak season in the fourth quarter, complete new releases in September, and ensure sufficient goods before October
- China is a major underwear production country, and its industrial belt includes Shantou, Nanhai, Shenzhen, Zhongshan, Jinjiang, Yiwu, etc.
05Men's Sportswear
Site: United States
Hot selling season: October to December
Customer portrait:
Site target group: The consumer groups of men's sportswear can be classified according to sports, mainly divided into indoor fitness people and outdoor people; indoor fitness can cover yoga, running, equipment, etc., and outdoor can be divided into mountaineering, camping, cycling, etc. Boating, rock climbing, sailing
Characteristics of consumer behavior: Consumers pay more attention to quality and can accept high prices for high quality; functionality is the core demand, but style and aesthetics cannot be ignored. High-quality fabrics and strong tailoring can withstand high-intensity activities and weather conditions. (Rain, Snow, Heat, Wind), Versatility, One Use for All
Product selection suggestions:
Style: short-sleeved sports tops, sports pants, sports shorts, sports vests, sports suits, sports pullovers, training pants
Material: Mainly polyester fiber, emphasizing breathability and quick drying, mesh material, seamless technology, and good elasticity and ductility
Color: Mainly classic black, gray, dark blue and other dark colors
Price range:
-Short-sleeved track top: $20-$34
-Sweatpants, training pants: US$26-37
-Sports shorts: $22-$39
-Sports vest: $25-$77
-Sports package: $39-$51
-Sports pullover: $32-$59
Business suggestions:
Page and selling points: You can try to sell it in packages to improve cost performance; it emphasizes comfort and meets functional design in different sports scenarios, and the design has special drawings to explain every design detail and provide functional display.
Promotional activities: You can take advantage of all major promotion nodes throughout the year, especially annual sales, such as Prime Day, Black Friday, and Cyber Monday. In addition, since the peak sales season is from October to December, products should complete preparations for the peak season in September, such as sufficient inventory, multiple rounds of page optimization and conversion rate monitoring, and accumulation of reviews to prepare for the peak season.
Supply Chain/Logistics:
- Need to pay attention to brand effect, competition is fierce
- Chinese sellers can create affordable, functional, small and beautiful brands; Hangzhou, Yiwu, Guangzhou, Dongguan, Xiamen and other places are the main sportswear industries.
06 Men’s Commuting Wear
Site: Japan
Hot selling season: all year round
Customer portrait:
Target group of the site: covering 18-50 years old, mainly young and middle-aged professionals aged 28-35 years old
Characteristics of consumer behavior: The workplace is the most important life scene for Japanese men, and it is also the scene that they attach the most psychological importance to. Therefore, for the image of the workplace, white-collar workers should highlight texture and elite feeling to create a professional and capable image; blue-collar workers ( or professionals) prefer to choose professional clothes or work clothes that suit their working environment and characteristics, highlighting professionalism and functionality.
Product selection suggestions:
shape:
- Suits: mostly three-piece suits, suit, vest, trousers
- Shirts: mostly five-piece suits or three-piece suits, available in regular and slim-fit styles
- Air-conditioning clothing: long-sleeved, short-sleeved, sleeveless styles. It consists of air-conditioning clothing, fans, charging cables, batteries, and chargers. It blows wind through a 3D three-dimensional circulation, flows a large amount of air along the body surface, accelerates the evaporation of sweat, and quickly Achieve exhaust and heat dissipation
- Wool cardigan: V-neck cardigan, mid-length to optimize body shape
Material:
- Suit: Polyester, wool blend
- Air-conditioned clothes, woolen cardigans, shirts: polyester fiber, cotton
color:
- Suit: Mainly solid color, such as black, navy blue, gray, or checkered pattern
- Air-conditioned clothes: mainly white, gray and other light colors
-Business shirt: pure white, light blue, light gray or striped style
- Woolen cardigans: mainly gray, navy blue, khaki, black and other solid colors
Price range:
- Suit (three-piece suit): 5,000-10,000 yen
- Shirt (single piece): 1500-3000 yen
- Set: 3000-7000 yen
- Woolen cardigan: 1,500-6,000 yen
- Air conditioning suit: 3,000-18,000 yen
Business suggestions:
Page and selling points:
- Suit: The shoulder design with shoulder pads can improve the Japanese body shape defects of narrow and slippery shoulders; the length can be designed slightly shorter to increase the visual effect of longer legs, focusing on the detailed pattern of the lining and the details of the collar and cuffs; The fabric will not deform or produce hair balls, shaping a slender body shape
- Air-conditioned clothing: Made of high-density, quick-drying fabrics that are fire-resistant and have UV and sun protection functions; the fan and battery weigh about 200g each, lightweight design, and the battery requires PSE certification; pay attention to details, such as zipper quality, cuffs, and hem tightness , reserve storage spaces for pens and cigarettes, etc.; the attached pictures should clearly show the structure and function of the clothing, reflecting safety and professionalism.
- Business shirt: The attached picture should highlight the detailed design of the collar, shoulders, cuffs, pockets, buttons and hem. The collar and cuffs should be combined in various designs and colors to make the overall shirt look elegant.
- Woolen cardigan: Use texture details to create a high-end feel, especially the weaving of sleeves and hem details. Make sure to leave a margin at the hem and not be too tight for easy layering. Pair it with button accessories of the same color; the fabric is soft and skin-friendly. , anti-hair ball technology
Promotional activities: basically all promotion nodes throughout the year are available. Especially the New Year's Day, April and October Entry Days, etc. In addition, traditional annual sales such as Prime Day, Black Friday, Cyber Monday and Christmas are not to be missed.
Supply chain/logistics: The industrial chain is concentrated in Zhejiang, Guangdong and other places. In terms of supply selection, manufacturers with certain experience in exporting to the Japanese market should be selected to ensure that they can meet the strict requirements of Japanese consumers in terms of product details, packaging, etc.
07 Men’s Leather Bags and Accessories
Site: United States
Hot sales season: Sales are stable throughout the year, with peak sales in December.
Customer portrait:
The target group of the site: covers 18-50 years old, mainly concentrated between 25-35 years old; social identity, generally working people, concentrated in the first-time workplace, company grassroots and middle-level managers, most of whom have stable families relationship, focus on life
Characteristics of consumer behavior: When choosing accessories, male consumers first focus on functionality, followed by fashion; they also emphasize the scene, emphasizing the quality and professionalism of the items in every scene.
Product selection suggestions:
Style: hats/warm hats, belts, small leather goods such as card holders, wallets, etc., ties, gloves/touch screen gloves, suspenders, pocket squares
Material: genuine leather, silk, alloy metal accessories
Price range:
- Hats/warm hats: USD 8-29/USD 9-35
- Belt: USD 10-30
- Small leather goods: $9-$29
- Tie: $8-$19
- Gloves: $9-$29
- Sling: $9-$39
- Bandana: $9-$29
Business suggestions:
Page and selling points: Durable, focusing on outdoor use scenarios; emphasizing functionality, such as warmth, breathability, and scratch resistance; can be used as a gift for men
Promotional activities: The demand for men's accessories is stable throughout the year, but some products, such as those that keep warm, will show seasonal demand; in addition, consumers like to choose men's accessories as men's gifts, so there will be sales during Valentine's Day, Father's Day, and Christmas seasons. During the peak period, sellers can actively participate in activities and conduct sales.
Supply chain/logistics: The supply chain is concentrated in Zhejiang and Guangdong, such as scarves and silk scarves in Yiwu, socks in Zhuji, belts in Haining, etc.
Site: Europe
Hot sales season: second quarter and fourth quarter
Customer portrait:
Target group of the site: covering 18-50 years old, with 20-35 years old as the main consumer group
Characteristics of consumer behavior: When choosing accessories, male consumers first focus on functionality, followed by fashion; at the same time, they emphasize the scene, and in every scene, they emphasize the quality and professionalism of the items.
Product selection suggestions:
Style: In the fourth quarter, the main focus is on keeping warm, including hats, scarves, scarves and gloves; at the same time, the sales of evergreen accessories such as belts and suspenders are not lagging behind.
Material:
- Warmth: pure cotton, polyester fiber, wool
- Other accessories: leather, acrylic
Price range:
- Warming category: USD 15-20
- Belt: $15-25
Business suggestions:
Page and selling points:
- Warmth: Texture and comfort are the most important features of this type of product
- Belts: Product dimensions should be indicated on the details page so that customers can make a better choice.
Promotional activities: The demand for men's accessories is stable throughout the year, but some products, such as those that keep warm, will show seasonal demand; in addition, consumers like to choose men's accessories as men's gifts, so there will be sales during Valentine's Day, Father's Day, and Christmas seasons. During the peak period, sellers can actively participate in activities and conduct sales.
Supply chain/logistics: The supply chain is concentrated in Zhejiang and Guangdong, such as scarves and silk scarves in Yiwu, socks in Zhuji, belts in Haining, etc.
With the awakening of men's fashion awareness, overseas male consumers with clear needs and decisive orders have gradually formed a fashion consumption power that sellers cannot ignore. The second half of the year, when shopping opportunities abound (such as the holiday shopping season in the fourth quarter), is a critical moment for men's clothing from all walks of life to show their style. Sellers must combine their own positioning, accurately select products, and start quickly to welcome the big sales!