Are eco-friendly down jackets popular in developing countries?

Are eco-friendly Down Jackets popular in developing countries?
The popularity of eco-friendly down jackets in developing countries is gradually increasing. This trend is influenced by a variety of factors, including the improvement of consumers' environmental awareness, the level of economic development, and the increase in the pursuit of high-quality life. Here are some key points to illustrate the popularity of eco-friendly down jackets in developing countries:

1. Improved environmental awareness
With the improvement of global environmental awareness, consumers in developing countries have also begun to pay more attention to the environmental attributes of products. According to the report "Towards Net Zero Emissions: Research on the Path of High-Quality and Low-Carbon Transformation of The Down Jacket Industry" released by the China Down Industry Association, the down jacket industry is gradually moving towards intelligence, environmental protection, and functionalization. This shows that even in developing countries, the demand for eco-friendly down jackets is growing.

2. Economic Development and Consumption Upgrading
The economic growth and consumption upgrading trends in developing countries provide opportunities for the eco-friendly down jacket market. With the improvement of income levels, consumers are more willing to pay a premium for high-quality environmentally friendly products. For example, the scale of China's down jacket market has expanded year by year and is expected to continue to maintain a high growth rate in the next few years, reflecting the increasing demand of consumers for high-quality products, including eco-friendly down jackets.

3. Policy support and industry standards
Many developing countries are formulating and implementing stricter environmental policies and industry standards to promote the production and consumption of environmentally friendly products. For example, China's GB/T14272-2021 "Down Clothing" national standard has raised the quality standards and safety requirements of down clothing, providing better protection for consumers

4. Market potential and growth
Market research shows that the down clothing market has great potential in developing countries. It is predicted that the scale of China's down clothing market will exceed the RMB 227 billion mark in 2024, a year-on-year increase. This growth includes not only traditional down clothing products, but also environmentally friendly down clothing.

5. Seasonal demand and functionality
Consumer demand for down clothing is affected by seasonal factors, and the demand for down clothing with better warmth performance increases in cold seasons. At the same time, environmentally friendly down clothing meets consumers' dual needs for functionality and environmental protection due to its additional environmentally friendly attributes

6. The influence of international brands
The expansion of international brands in developing countries has also promoted the popularity of environmentally friendly down clothing. These brands usually have stronger environmental awareness and higher environmental standards, and their products are often more popular with consumers who pursue an environmentally friendly lifestyle.

In summary, the popularity of environmentally friendly down jackets in developing countries is rising, thanks to the improvement of consumers' environmental awareness, economic development, and the increase in the pursuit of high-quality life. With the continuous advancement of environmental protection technology and the implementation of environmental protection policies, this trend is expected to continue to grow.